The Problem with Supermarket Olive Oils

  • Supermarket oils can sit on shelves for many months, growing stale, musty, even rancid.

  • To true olive oil lovers, this is unacceptable. The olive, after all, is a fruit. And just as with other fruit juices, such as orange juice, olive oil offers you its peak of flavor and nutrition when fresh-pressed.

  • As consumers, we insist on fresh milk, fresh eggs, fresh fish, fresh meat, fresh fruit, fresh veggies, and more. Don't we deserve fresh olive oil? Of course we do! But stores prioritize long-term shelf life over freshness and do not offer fresh-pressed olive oils.

Fresh-Pressed Olive Oil

  • Every oil is rushed to your table straight from our artisanal farms at the peak of harvest-fresh flavor and nutritional potency.

  • Every oil is independently lab-certified to be 100 percent extra virgin olive oil. This means you'll never again have to worry about unwittingly consuming-or feeding your family-cheap, mediocre, or even fake olive oils so prevalent in stores across America.

How These Oils Will Enrich Your Life

  • If you're a foodie or cook, discovering fresh-pressed olive oil will be one of your life's most memorable tasting experiences.

  • Break the seal on the bottle, and herbaceous, grassy aromas tempt your nose, like a garden in a bottle. Taste it, and it's as complex as fine wine. Layers of flavor, waves of texture dance on your tongue. Suddenly your entire palate knows what green tastes like!

  • If you've ever sunk your teeth into warm bread with butter melting into it and thought it was heaven, just wait until you anoint warm, crusty bread, or a thick juicy steak, or a dish of your favorite veggies with fresh-pressed olive oil!

  • Research at the Mayo Clinic has shown that extra virgin olive oil lowers "bad" cholesterol and helps cut the risk of heart disease. It may help protect you against cancer, especially cancer of the breast, prostate, and colon. It can reduce inflammation and ease joint pain without side effects.

  • Extra virgin olive oil has also been shown to lower blood pressure, reduce the risk of diabetes and osteoporosis, and may even reduce the risk of Alzheimer's disease.

  • Extra virgin olive oil is also loaded with antioxidants and polyphenols, which help regulate your immune system and aid it in protecting your body against disease.

One of the World's Most Healthful Foods